A Culture of Video Demos

Here at Laurium Labs, we espouse a culture of screencast demos. Over the last couple years, we have recorded and uploaded over 30 videos. Some videos are for 1 person's viewing, some are for entire audiences like the Waldo email list.

A couple example videos:

• Coho: https://www.youtube.com/watch?v=oexWMyocIZM
• Waldo: https://www.youtube.com/watch?v=vI9ux4K2jK8

The effectiveness of video demos are numerous:

• For Sharing:

  • Videos rarely fail to play during the demo
  • Demoing new software live is stressful
  • Videos can be shared easily
  • Videos provide way more context than text content. A video is worth 100,000 words

• Effect on Developers:

  • The developer doesn't want to record himself on video showing embarrassing software
  • For new product development, the time-consuming part is gathering requirements. The faster you can iterate with stakeholders, the faster a useful product is developed. Developing with a "Get it good enough for a video" mentality is effective for moving the product forward.

Recording videos also helps developers work on their speaking and presentation skills, which are famously underutilized.

I personally use the Monosnap software on my Mac. I also paid for Vimeo because they process my videos to HD faster than YouTube.

Laurium Labs anticipates recording many more videos into the future!